Right they boys and girls, thanks for attending this meeting. Ultra co have paid us 4 grand to come up with a slogan for their next race - The Ultra Run. It's 2.15 on a Tuesday afternoon and I for one want this all done by 2.45 as Gino's wine bar has a happy hour from three.

Graduate Marketologist- yeah I read about this stuff in Norks magazine, people run through deserts and jungles carrying their stuff with them. Its like extreme back packing.

How about "the ultra run - the gap year you were afraid to take".

Nah, we don't want to scare people off. Plus most of the people who do this are on permanent gap years so that would not make any sense.

Analyst - I watched TV show on this. What struck me was the camaraderie between runners. They make great friendships. How about " the ultra run - toil to the finish then make friends for evermore".

Too wordy Poindexter.

Brand Chick - in my experience I find the lazy use of superlatives and alliteration will sell anything. For example, did you know that the word "ultimate" has many of the same letters as "ultra"?

Wow, that is genius! I had no idea. I should probably put you on the Speedo account cos I hear they are struggling right now. Anyway, please continue.

So I am thinking something like " the ultimate race" or "the toughest race" oooooh I can't really pick between the two.

Well that's what I'm here for, deciding from all your ideas and I think we can have both. So here is it "The Ultra Run - the worlds ultimate toughest race".

Well that's it, job done. Make sure we get the invoice out quickly, those Jammy Dodgers are not free you know. Now of to Gino's to talk about my next skiing trip. No wait a sec, I left my beret at my desk.

RunningandStuff